Culture 4.0

Becoming A People-Company

How to create digital transformation and social value change together and safely.

Cultural Change IS Transformation of Meaning

We live in a time of massive change. Not only technologically, but also humanly. The 4th industrial revolution, better known as “Digital Transformation” is driving fear pearls onto many people’s foreheads. “How long will my job last?“, “What if I can’t handle it?“, or “Where should I find all the necessary skilled workers?“, are the probing questions of many.

At the same time, our society is changing. We are experiencing a profound and dynamic change in values. The terms “Generation X, Y and Z” are mentioned here as catchwords – and there is much more at stake. But what is behind it? What consequences does this rapid change in values have for our entire society?

Culture Eats Strategy For Breakfast

This is one of the central statements of the famous Austrian and management guru Peter Drucker. And he is undoubtedly right. Our culture is how we treat each other. Our culture is based on our values. Our values give meaning to our professional and private lives. We subordinate everything to our culture and our values – regardless of whether we are aware of it or not.


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